Charli was launched with the intention of offering a collection of urban essentials with contemporary fashionable edit of jersey and knit separates. Each season Charli builds the signature day-to-night sense of chic that reflects the energy of London fashion. Charli London aims at breaking up the conventional separated work and personal wardrobes by developing collections that are for both occasions.
Their traditional and innovative techniques on core fabrications of modal jersey, cashmere blends and washed linen has inspired a devoted following. What started as a capsule collection of jersey basics in the Charli multibrand London stores in 2008, has now become a fast-growing Contemporary ready-to-wear line with broad international distribution.